Naturally Better Dog Grooming

Our natural grooming products are thoughtfully crafted with your dog’s wellbeing at heart. Using gentle, pH-balanced blends enriched with the finest natural botanicals, our grooming collection preserves and supports your dog’s natural skin oils, leaving coats healthy, glossy, and beautifully balanced. Free from soap, SLS, parabens and other irritants, each plant-based product is designed to be kind to skin while delivering truly luxurious results. Ethically made in the UK, cruelty-free and beautifully formulated, our range offers pure, indulgent care your dog will love — and you’ll feel good using.

  • Abby and Dot the Jackapoo

    'Finally found natural dog grooming products that I can confidently use on my dog. Dot has sensitive skin and the Gentlepup shampoo and detangler is just perfect for her. Love these products!'

  • Kerri & Buzz the Mixed Breed

    'Wonderful dog shampoo that makes Buzz so fresh and clean. He can roll in whatever he likes because I know Freshpup will get it out and smelling minty fresh again! Highly recommend'

  • Steve & Bo the Cockerpoo

    'My Bo has benefitted so much from Pawpup paw and nose balm. No more sore paws and his nose is also sorted now. Will always keep Pawpup to hand as well as the No.1 spritz. Amazing!'