• Our Range Is pH-Balanced

    Keep your dog's skin healthy and hydrated with our pH-balanced formulas. Using natural, pH-balanced products helps maintain the delicate balance of your dog’s skin, offering gentle care while minimising the risk of allergic reactions, itching, or discomfort. Give your dog the pampering it deserves and see them look and smell their best.

  • Carefully Formulated

    Our range of dog shampoos, detanglers, balms, colognes and spritzes are carefully formulated and packed full of natural ingredients and essential oils that are beneficial to your dog's skin and coat. Our products cleanse, hydrate, moisturise, condition and protect. Discover essentials that are gentle but effective and see the difference in your beloved dog!

  • Harnessing Nature

    Our love of dogs is at the centre of everything we do. That's why we chose to create a line of dog grooming products rooted in nature. Aloe vera, oatmeal, and chamomile soothe and hydrate, while essential oils like lavender and chamomile promote skin health without causing irritation. Browse our cruelty-free and biodegradable products below.

  • Abby + Dot the Jackapoo

    'Finally found natural products that I can confidently use on my dog. Dot has sensitive skin and the Gentlepup shampoo and detangler is just perfect for her. Love these products!'

  • Kerri + Buzz the mixed breed

    'Wonderful products that make Buzz so fresh and clean. He can roll in whatever he likes because I know Freshpup will get it out and smelling minty fresh again! Highly recommend'.

  • Steve + Bo the cockerpoo

    'My Bo has benefitted so much from Pawpup paw and nose balm. No more sore paws and his nose is also sorted now. Will always keep Pawpup to hand as well as the No.1 spritz. Amazing!'.